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Audi South Africa is stepping into a new chapter and it’s bringing two of the country’s most celebrated names along for the ride.

The brand has announced acclaimed actress Ama Qamata and Proteas captain Temba Bavuma as the official ambassadors for its new marketing campaign, Q: A New Era — a campaign that marks the renewal of Audi’s popular Q model range in South Africa.

At its core, the campaign is built on a simple idea: a new era isn’t always about reinvention. Sometimes it’s about moving forward with a deeper sense of who you’ve been all along.

It’s a philosophy that applies as much to the cars as it does to the people fronting the campaign.

For Audi, Q: A New Era signals the arrival of the latest generation of its Q SUVs, including the all-new Q3 and Q5 models that have become pillars of the brand in South Africa. The new iterations promise sharper design, smarter technology and heightened refinement, building on nameplates South Africans already know and trust.

To bring that story to life, Audi has partnered with two South Africans who embody that same momentum.

Ama Qamata: Onto A Bigger Stage

For Qamata, the new era is about scale. From her breakout in Gomora to global recognition in Netflix’s Blood & Water and more mature roles in Marked and her recent film Fight Like A Girl, her career has been defined by consistent growth.

Her recent appearance on the L’Oréal Paris runway at Paris Fashion Week further cemented her growing international profile. Now, she represents a generation stepping onto bigger stages with the confidence of everything they’ve already built.

Temba Bavuma: Leadership Front and Centre

For Bavuma, the new era is about impact beyond the boundary.

Already a history-maker as the first black South African cricketer to score a Test century for the country and the first to captain the national side, Bavuma led South Africa to its maiden ICC World Test Championship title in 2025.

Today, his story is defined less by personal milestones and more by leadership composure under pressure, standards he upholds and the belief he instils in those around him.

“Two different journeys, one shared thread the confidence that comes from knowing how much you’ve already built, and how much more is still possible,” Audi SA said.

Q: A New Era will roll out as Audi South Africa prepares for the local launch of its new Q model ranges, marking the start of a fresh chapter of design, technology and driving for the brand.