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Castle Lite used the spotlight of LIV Golf South Africa 2026 to launch its latest innovation — (Draught in a Can) a new format that brings the crisp, bar-style draught experience into a portable can.

The reveal took place on the opening day of the tournament at Steyn City, where thousands of fans had gathered for the inaugural South African leg of LIV Golf. With global eyes on the event, Castle Lite chose the moment to extend its signature draught experience beyond the tap.

For the first time, the smooth, extra-cold taste South Africans associate with Castle Lite Draught (brewed at -2.5°C) will be available in a can, designed for enjoyment anywhere.

The unveiling was staged as a dramatic moment in the Castle Lite Fan Village. Springbok Pieter-Steph du Toit arrived carrying a sealed trophy case — the kind usually reserved for silverware. Instead, the case opened to reveal Castle Lite Draught in a Can.

He was joined on stage by brand ambassador Juicy Jay, while Castle Lite Brand Director Colleen Duvenage lifted the lid for fans, who were among the first in the country to taste it. Music and on-site celebrations followed.

“​As South Africa’s favourite draught, we knew there was an opportunity to keep raising the bar,” said Duvenage. “LIV Golf South Africa gave us a stage that matches our ambition — where fans gather to celebrate sport, music and culture. Draught in a Can brings the smooth and crisp draught experience people love into a convenient new format designed for more occasions and more places.”

Castle Lite says the new product preserves the smoothness and quality of draught beer while offering greater convenience and accessibility.

The launch is part of the brand’s broader fan engagement strategy at the tournament, which includes a dedicated Castle Lite activation zone in the Fan Village where spectators can experience the brand across the weekend. Following its exclusive debut, Draught in a Can will roll out nationally.

For Castle Lite, the move marks the next chapter in how South Africans enjoy draught — turning a bar ritual into an everyday, anywhere experience.