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In a move that’s sure to delight South African families, Pick n Pay and FNB have announced the return of the country’s most affordable and loved weekly meal deal, Burger Friday. Running every Friday from March 6 to June 26, 2026, this initiative is set to bring joy to households across the nation.

What started as a simple solution to the age-old question, “What’s for dinner tonight?” has evolved into a nationwide favourite and a celebrated weekly tradition. FNB eBucks members can enjoy a build-your-own burger bundle for just R50 (60% off the regular price of R124), while Smart Shopper customers pay R100, making it the best-priced burger meal deal in South Africa.

The Burger Friday bundle includes five essentials: four burger patties, four burger buns, two tomatoes, 80g lettuce mix, and 100g Clover processed cheese. The bundle items are fixed and cannot be substituted or replaced.

“For many of our customers, every rand has a purpose,” says Pieter Woodhatch, CEO of eBucks. “That’s why we design initiatives that help their money stretch further, without compromising on the moments that matter most. Burger Friday is more than a meal deal, it’s about bringing family and friends together, creating simple, feel-good moments of connection and comfort, without the added pressure on the monthly budget.”

The partnership between Pick n Pay and FNB has proven to be a winning combination, with the 2025 campaign showing measurable impact and proving that loyalty innovation can drive commercial uplift, customer happiness, and partner success simultaneously.

“Our partnership with FNB continues to unlock innovative ways to deliver even more value at the till for our customers,” says Peter Arnold, Pick n Pay’s Commercial Fresh Executive. “Burger Friday quickly became a weekly favourite for customers, showing that when we combine quality ingredients with great value, customers respond.”

The exclusive R50 deal is available in-store (Pick n Pay Supermarkets and Hypermarkets) only for qualifying FNB customers and is limited to one deal per customer. The R100 deal is unlimited for customers swiping their registered Smart Shopper card and is also available for delivery on Pick n Pay asap!

“This campaign sets a new benchmark for loyalty partnerships,” says Woodhatch. “We’re incredibly proud of the meaningful value FNB eBucks and Pick n Pay can deliver to customers together. Whether easing the pressure of rising household essentials or offering South Africans the most affordable weekly meal deal, the ‘Iconic Duo’ continues to evolve to meet the changing needs of households nationwide.