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Get ready for a taste of luxury like never before! Maison Martell, the world’s oldest cognac house, is bringing its unique blend of French heritage and local flair to Johannesburg in March 2026. This innovative cultural residence promises to immerse visitors in the rhythms, textures, and stories of South Africa, reimagined through the lens of Martell’s iconic cognac.

More than just a venue, Maison Martell is an experience that will leave you wanting more. With its slow luxury approach, the residence invites you to pause, indulge, and savor the moment. Think long lunches, late dinners, and meaningful conversations, all paired with expertly crafted cocktails and top-notch entertainment.

What to expect? Intimate musical performances, chef-led collaborations, bespoke tastings, and art-driven experiences that showcase the best of local creativity. Each moment is carefully curated to be a collectible experience, making presence the ultimate privilege.

“We’re thrilled to bring Maison Martell to Johannesburg,” says Tintswalo Baloyi, Category Director: Prestige & High Energy at Pernod Ricard South Africa. “This is where French cognac heritage meets South African flair, creating a space for luxury, creativity, and connection.”

With limited access and exclusive tickets available daily, this is an experience not to be missed. Mark your calendars for March 2026 and get ready to indulge in the luxury of Maison Martell.