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In a powerful fusion of fashion and social responsibility, Rubicon Clothing has launched the Conceiving in the Mind initiative, a strategic collaboration with Women and Men Against Child Abuse (WMACA). The initiative is brought to life through Rubicon’s Spring/Summer 2025 collection, ‘In Bloom’, which drops in the first quarter of 2026.

The collection is more than just a showcase of summer fashion – it’s a call to action. Conceiving in the Mind urges society to slow down, think deliberately, and act with intention to prevent child abuse and create safer environments for children. A portion of the proceeds from the collection will support WMACA’s vital work.

“In Bloom” is a vibrant celebration of hope and renewal, featuring brilliant shades of Citrine yellow, a hue that embodies power, vigour, and hope. The collection was shot at the stunning Graham Contemporary Art Gallery in Johannesburg, infusing art and fashion in a way that reflects the initiative’s mission.

“By working with WMACA, we are reviving hope for the most vulnerable while showcasing the beauty of rebirth in design,” says Hangwani Nengovhela, creative director and founder of Rubicon. “We hope to celebrate the blooming spirit of summer, a time of strength, light, and renewal.”

Through In Bloom, Rubicon offers a glimpse into a future where fashion drives positive change. Each piece in the collection maintains the ethereal continuity of Rubicon’s previous work while embodying the freshness of new beginnings.

The ‘In Bloom’ collection will be available in stores and online in the first quarter of 2026.