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The “Pure Performance, Pure Confidence” event in Johannesburg marked the beginning of an epic partnership. Sacha, known for his discipline and resilience on the rugby field, embodies the brand’s values of authenticity, energy, and natural health.

As the first male ambassador in the region, Sacha’s role goes beyond just reps – he’s part of Garnier’s mission to make wellness beauty accessible to all. Expect him to share his grooming secrets, advocate for sustainability, and inspire young men to own their confidence.

“Performance and confidence go hand in hand, and Garnier Pure Active captures that perfectly,” Sacha says.

Garnier’s Brand Business Leader Roma Ramkhelawan adds, “Sacha represents the next generation of sporting excellence, and his journey reflects our values of performance and confidence.”

Get ready for Sacha’s campaigns, social media takeovers, and exclusive content – he’s gonna make grooming cool.