TVBLOGBYMLU

Los Angeles, CA – Johnnie Walker, the world’s leading Scotch whisky brand, recently hosted South African DJ and content creator Chelsea Sloan at the 67th Annual GRAMMY Awards, solidifying its commitment to celebrating creative excellence and African cultural influence on the global stage.

Sloan joined an exclusive cohort of international creators and media representatives for an immersive weekend experience, culminating in attendance at the prestigious awards ceremony. The event coincided with a historic night for African music, as South African pop sensation Tyla took home the GRAMMY Award for Best African Music Performance.

“We’re proud to support African creativity and celebrate the continent’s growing influence on the international music landscape,” said Ifeoma Agu, Head of Culture, Influencers & Advocacy, Diageo Africa. “By investing in African creators, we invest in the future of global culture.”

The Johnnie Walker x Sabrina Carpenter GRAMMYs experience brought together creators from across the globe, featuring exclusive access to the Capitol Records Rooftop Party, intimate dinners, and a Sip & Style Brunch. Guests enjoyed bespoke serves, including the Go Go Highball, crafted with Johnnie Walker Black Label.

This initiative reflects Johnnie Walker’s broader strategy to position itself as a cultural catalyst, demonstrating its commitment to the ‘Keep Walking’ philosophy – a celebration of progress, ambition, and excellence.