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Miladys, the popular South African womenswear brand, has launched its first-ever Store of the Future at Canal Walk, marking a major shift in its retail strategy. The new store concept is designed to provide a seamless and enjoyable shopping experience, combining functionality, comfort, and elevated aesthetics.

The open-plan layout, warmer material finishes, and intuitive zoning create a welcoming atmosphere, making it easy for customers to navigate and find what they need. According to Natalie Wills, Managing Director at Miladys, “Our focus is on continuously evolving how we show up for our customer. This store represents our commitment to delivering a more considered, uplifting, and relevant retail experience.”

The Canal Walk location sets the blueprint for future Miladys stores nationwide, developed in collaboration with National Visual Merchandising Manager Leigh Seager and The Mr Price Group store design team. The launch event brought together media, industry stakeholders, and brand partners, offering guests an immersive walkthrough of the new store concept.

The SS25 Summer Resort Showcase, led by Merchandise Director Jocelyn Elliot, highlighted the brand’s seasonal direction and design evolution, focusing on versatile, comfort-led fashion. “SS25 was about designing with real life in mind — pieces that transition effortlessly between leisure, travel, and everyday wear, while maintaining our core focus on fit, quality, and comfort,” says Elliot.

With the introduction of its Store of the Future, Miladys signals a confident step forward in its growth strategy, strengthening its physical retail presence while aligning with modern consumer expectations and long-term business sustainability.