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As South Africa observes 16 Days of Activism for No Violence Against Women and Children, the story of AMAZI, a social enterprise dedicated to empowering young black women, takes on a profound significance. For a decade, AMAZI has been equipping women with skills, confidence, and opportunities, transforming lives and communities.

Founded by Divya Vasant and Lisa Mgcotyelwa, AMAZI started with a simple yet powerful mission: to help young women unlock their potential. Today, the organisation operates 40 nail bars within Woolworths stores, employing over 150 women and training more than 2,500 women in the beauty industry.

The impact is staggering. Most AMAZI women are single mothers, survivors of gender-based violence, and school dropouts. For them, the beauty industry isn’t just a job; it’s a lifeline, offering safety, stability, and dignity. “When a woman is given the opportunity to earn, the ripple effect is extraordinary,” says Vasant.

AMAZI’s partnership with Woolworths has been transformative, providing women with skills, financial independence, and a support network. “It’s a true partnership, grounded in shared values and collaboration,” says Vasant.

Gender-based violence is deeply connected to women’s economic vulnerability. AMAZI’s model addresses this, empowering women to break free from abuse and build a better future. “Working with AMAZI has been deeply fulfilling,” says Lawrence Pillay, Woolies Group Head of Sourcing. “We’ve seen how this partnership has enabled them to deliver on their purpose.”

As customers invest in AMAZI’s services, they’re contributing to a larger movement, funding opportunities for women and South Africa’s future. “Customers can be investors in social change,” says Vasant. “Every time someone chooses AMAZI, they’re helping to create a brighter future for women and our country.”