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GWM South Africa marked its 18th anniversary in style with the inaugural FAM FEST, a vibrant celebration that brought together customers, dealers, partners, and friends at Syringa Park in Muldersdrift. The festival was a joyous tribute to the brand’s journey, showcasing its commitment to innovation, adventure, and shared experiences.

The day kicked off with a spirited convoy of GWM owners, led by the GWM Owners Club and Haval Ladies community, making their way into Syringa Park in style. The atmosphere was electric, with families and friends enjoying a day of music, movement, and fun.

The festival grounds were alive with activity, featuring food stalls, interactive installations, photo opportunities, and test drives of GWM’s latest models. A dedicated kids’ zone kept little ones entertained, while adults enjoyed games, relaxation spaces, and a 4×4 test drive experience.

The music lineup was a highlight, with performances by local favourites MiCasa, Oscar Mbo, Kamo Mphela, Karen Zoid, Jo Black, and Mapantsula Movement. The crowd sang along to favourites and danced the day away, creating unforgettable memories.

“FAM FEST reflects our commitment to family, fun, and lifestyle, while looking forward to the next chapter of GWM in South Africa,” said Conrad Gronewald, Chief Operations Officer at GWM South Africa. “We’re proud of the community we’ve built and excited for the future, which will be filled with stronger customer connections and innovative experiences.”

With the Jolion emerging as the most popular model, GWM South Africa is poised for continued success. “Our story is written with our customers,” said Floyd Ramabulana, Head of Marketing at GWM South Africa. “We’re committed to building vehicles and experiences that reflect the lifestyles and aspirations of South Africans.”

As the curtain closed on FAM FEST, GWM South Africa looked to the future, grateful for the support of its customers and partners, and ambitious about the next decade of innovation and connection.