TVBLOGBYMLU

J.C. Le Roux, South Africa’s iconic sparkling wine, is shaking up the celebration scene with its new ‘EXACTLY’ campaign. The brand is rewriting the rules of celebration, encouraging South Africans to pop a bottle not just for special occasions, but for everyday moments that matter.

Leading the charge is rugby star Makazole Mapimpi, who embodies confidence, originality, and style. As J.C. Le Roux’s ambassador, Mapimpi brings a unique cultural flair to the celebration, setting the tone for authentic moments that embrace the specialness of everyday life.

“For me, it’s about celebrating who you are – your story, your journey, and your wins, big or small,” says Mapimpi. “I love that J.C. Le Roux is encouraging South Africans to celebrate themselves, not just the occasion.”

The ‘EXACTLY’ campaign is all about embracing the freedom to celebrate life’s moments, big or small. With its premium sparkling wines crafted in Stellenbosch, J.C. Le Roux is the perfect wingman for any occasion.

“J.C. Le Roux is redefining what premium celebration looks like – bold without gatekeeping, stylish without asking permission,” says Siphokazi Solani, Assistant Brand Manager for J.C. Le Roux. “It’s designed to show up on your table, at your brunch, in your TikTok feed, and throughout your weekend.”

So, raise a glass of J.C. Le Roux and celebrate the moments that make life special. Whether it’s a milestone night, a romantic evening, or just because it’s Friday, J.C. Le Roux is the ultimate celebration partner.

It’s time to say yes to more sparkle, and absolutely to more joy.