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Continental Tyre South Africa has joined forces with Mercedes-Benz South Africa as the official tyre partner for the AMG Experience, held at Zwartkops Raceway near Pretoria. This partnership sees Continental’s SportContact 7 ultra high-performance (UHP) tyre fitted across the fleet of Mercedes-AMG models used for driver training, delivering exceptional driving precision and confidence on track.

The SportContact 7 is Continental’s range-topping UHP tyre, preferred by many vehicle manufacturers and fitted as original equipment on the Mercedes-AMG C63 S E Performance. It has won numerous awards in independent UHP tyre tests worldwide.

“We are delighted to join forces with Mercedes-Benz South Africa as its official tyre partner for the AMG Experience,” says Dustine Gascoyne, Market Manager at Continental Tyre South Africa. “The SportContact 7 is engineered to provide exceptional grip, handling, and safety, making it the perfect choice for high-performance driving experiences.”

The AMG Experience offers a range of high-performance driving courses that focus on car control and safety, featuring a thrilling lineup of Mercedes-AMG models, including the A45, C43, C63 S E Performance, and the AMG GT 63 S E Performance.

“Mercedes-Benz South Africa is proud to announce its partnership with Continental Tyre South Africa as the official tyre partner of the AMG Experience,” says Alexandra Boavida, VP Sales and Marketing at Mercedes-Benz South Africa. “This collaboration brings together two brands renowned for precision engineering, innovation, and performance excellence.”

The SportContact 7’s exceptional performance is attributed to its unique Macro Block tread design, Adaptive Pattern, and advanced Harmonised BlackChili compound. These features work together to provide outstanding grip, control, and safety on both wet and dry surfaces.

“This partnership highlights Mercedes-Benz South Africa’s dedication to providing drivers with the very best in performance and control,” says Clint Weston, AMG Experience Head Instructor. “Together, Mercedes-Benz and Continental are reshaping what it means to experience pure driving performance at its most exhilarating.”