TVBLOGBYMLU

In a playful campaign featuring acting legends Joanna Lumley and Richard E. Grant, H&M is proud to introduce its latest collaboration with Belgian fashion designer Glenn Martens. The highly anticipated H&M Glenn Martens collection is a masterclass in wit, individuality and self-expression offering customers a chance to own never-before-seen designs alongside Martens’s signature pieces.

This diverse and versatile collection combines womenswear, menswear, unisex pieces and accessories, twisting clothing archetypes into new and unexpected forms. Each piece is a testament to Martens’s innovative approach, which has long pushed the boundaries of fashion. By exploring H&M’s archive, Martens has reimagined iconic pieces like best-selling t-shirts, checked shirts, bomber jackets and jeans, transforming them into extraordinary, newly-designed pieces that play with trompe-l’œil and customisation.

The collection is not only a reflection of Martens’s design philosophy but also a tribute to his journey as a designer. Nods to his iconic work for Y/Project are evident in various pieces, from boots to prints. “I see this collection as a big family of garments, all of which have multiple purposes and personalities: like people, they grow and change each day,” Martens explains.

The campaign, featuring Lumley and Grant, is a delightful celebration of British humour and wit. “It was great fun to be a part of Glenn Martens’s and H&M’s special family portrait,” Lumley says. “I always say that the best fashion is rule-breaking – people should wear whatever they want to wear – and I admire Glenn’s daring spirit and eye for twisting things in unusual ways.”

The H&M Glenn Martens collection will be available from October 30 at H&M Sandton City and online from Superbalist. Don’t miss the opportunity to own a piece of fashion history and celebrate the art of self-expression.