TVBLOGBYMLU

The City of Love played host to the eighth annual L’Oréal Paris runway show, Le Défilé L’Oréal Paris, where South African actress Ama Qamata made a stunning debut on the catwalk. As the newly appointed Sub-Saharan Africa Ambassador for L’Oréal Paris, Qamata embodied empowerment and elegance in a striking red creation designed by Mélique Street.

The show, themed “Liberté, Égalité, Sororité. You’re Worth It,” celebrated femininity, feminism, and the democratisation of beauty. Qamata’s confident walk down the runway was a powerful embodiment of the theme, which reimagines the French national motto to focus on sisterhood and solidarity.

“I’m inspired by the power of dreaming big and hoping that this moment will motivate South African girls and women to believe in their worth and pursue their aspirations,” Qamata shared.

The brand’s Brand Business Lead, Sikelela Finini, expressed pride in Qamata’s appointment, stating, “With Ama’s inherent beauty, remarkable talent, and undeniable grace, she perfectly embodies everything our brand stands for – self-worth, empowerment, and authenticity.”

The event was celebrated in Johannesburg with an exclusive watch party hosted by Bonang Matheba, where L’Oréal Paris’ sisterhood of influencers gathered to show their support for Qamata’s achievement.

Ama Qamata’s appointment marks a new chapter for L’Oréal Paris in the region, with the brand committed to championing women’s worth and empowerment. As Qamata takes on her new role, she joins a legacy of inspiring women who have partnered with L’Oréal Paris to promote self-worth and confidence.