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Volkswagen has made a significant impact in the marketing and advertising world taking home a total of six prestigious awards at the 2025 Loeries Awards and Effie Awards. The brand’s innovative campaigns, developed in collaboration with creative partner agency Ogilvy South Africa, have been recognized for their creativity, effectiveness and impact.

At the 2025 Loeries Awards in Cape Town, Volkswagen won three awards, including:

– Gold Award for New Launch Campaign: Forever Golf

– Gold Award for Service Design: VW Night School

– Silver Award for Branded Content Film Series: Forever Golf.

These awards recognize excellence in brand communication and celebrate innovation across advertising, digital, design and beyond.

– Gold Award for Social Good: VW Night School

– Silver Award for Automotive Vehicle category: #ShouldGotaVivo

– Bronze Award for Marketing Disruption category: #ShouldGotaVivo

The Effie Awards are globally recognized as the benchmark for marketing effectiveness, celebrating campaigns that deliver measurable business results.

Bridget Harpur, Head of Marketing at Volkswagen Passenger Cars, said, “These wins are a testament to the power of creative partnerships and what is possible when we challenge conventions. With VW Night School, Forever Golf, and #ShouldGotaVivo, we set out to tell stories that connect emotionally while staying true to Volkswagen’s spirit of innovation.”

Volkswagen’s wins at the Loeries and Effie Awards demonstrate the brand’s commitment to innovation, creativity, and effectiveness in marketing. The brand’s campaigns have not only resonated with audiences but also delivered measurable business results.

Volkswagen’s success at the Loeries and Effie Awards is a testament to the brand’s dedication to delivering exceptional marketing campaigns that resonate with audiences and drive business results.