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Woolworths Beauty’s highly anticipated Summer Escape event has once again taken the beauty world by storm, cementing its position as a pioneer of experience-driven beauty in South Africa. The exclusive, invitation-only event at Summer Place in Hyde Park hosted by media personality Nandi Madida in Johannesburg, was a resounding success, with over 1,000 social media tags on Instagram and TikTok mentioning Woolworths and the event.

The event’s unique approach to beauty and luxury was evident in its immersive treatments, art-inspired installations, and interactive zones where beauty met fashion, theatre, and technology. Guests were treated to the best of WBeauty’s vegan, cruelty-free, and paraben-free range, alongside international and luxury partners.

According to Julie Maggs, General Manager for Beauty at Woolworths, “Summer Escape is not just about celebrating our products, but about connecting with our community.” This sentiment was echoed by Corey Goldman, Functional and Technical Trainer for Beauty at Woolworths, who emphasized the importance of inclusivity and sustainability in beauty.

The event’s success is a testament to Woolworths Beauty’s growing popularity, with over one million South African customers now shopping with the brand. Woolworths’ beauty business grew by 14.7% in the last financial year, solidifying its position as the go-to beauty destination in South Africa.

As Woolworths continues to expand its beauty offering across the continent, events like Summer Escape reflect the brand’s broader strategy of blending innovation, inclusivity, and inspiration to create unforgettable experiences.

With its commitment to innovation, inclusivity, and inspiration, Woolworths Beauty is shaping the future of beauty retail in South Africa, making it accessible, aspirational, and unforgettable for every customer.