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The NIVEA Blue Tin has been a symbol of care and skincare expertise for 100 years. Introduced in 1925, the iconic blue and white design has remained largely unchanged, becoming one of the most recognizable emblems of trust and quality globally.

For generations, the NIVEA Blue Tin has been more than just a cream – it’s a daily ritual, a connection across families and communities. Loved globally, cherished in South Africa, the Blue Tin has become a staple in many households. “For generations, the Blue Tin has represented more than just a cream — it’s a daily ritual, a connection across families and communities,” says Grita Loebsack, President NIVEA and Member of the Executive Board at Beiersdorf.

As NIVEA looks to the future, the brand is committed to care that goes beyond skin. Since 2024, each Blue Tin has been made with at least 80% recycled aluminium, significantly lowering its carbon footprint. This shift supports Beiersdorf’s global ambition to reach Net Zero emissions by 2045.

The NIVEA Blue Tin has stood for care that protects, connects and unites for 100 years. Whether it’s mothers using it on their children, young professionals carrying it on the go, or grandparents passing it down as part of family tradition – the Blue Tin remains a symbol of care that transcends age, background and occasion.

Join NIVEA in celebrating this milestone and discover more about the heritage behind the iconic tin by following NIVEA South Africa on all social media platforms.