TVBLOGBYMLU

In a bid to simplify the car buying and selling experience, AutoTrader South Africa has launched AutoTrader Intelligence, an innovative AI-powered platform designed to make the process easier, faster and more transparent. The launch which took place at the exclusive AutoTrader Dealer Connect 2025 event, brings together over 500 dealer partners to showcase the latest Artificial Intelligence innovations and dealer packages.

At its core, AutoTrader Intelligence combines Live Market Data, deep automotive expertise and Large Language Model (LLM) AI to enhance the entire car-buying experience. For buyers, this means more relevant information, tailored recommendations and the confidence to make better informed decisions. For dealers, it means less admin, smarter listings and the freedom to focus on building connections with customers.

Key Features

– Vehicle Highlights: AI-powered comparisons that highlight a car’s unique features, such as lower mileage, fewer previous owners, and better fuel economy.

– Recommendation Engine: Personalized suggestions based on user browsing behavior, helping buyers discover relevant options and make informed decisions.

– Comments Generator: AI-generated descriptions that save dealers thousands of hours in admin work.

– Image Management: AI-powered photo analysis and classification, ensuring visually compelling listings that drive interest and sales.

– Dealer Insights: Real-time visibility into live market shifts, providing dealers with actionable insights to inform pricing and sales strategies.

According to George Mienie, CEO of AutoTrader South Africa, “Technology will never take the human element out of buying a car. It merely makes it easier to build that connection.” With AutoTrader Intelligence, dealers can focus on understanding their customers’ needs while buyers can make decisions that feel right for them.

As AutoTrader Intelligence continues to develop, future updates will incorporate even more insights from AutoTrader’s Ratings and Reviews and specifications database, offering richer, personalized content and deeper comparisons. This will further empower buyers to make confident decisions and give dealers a competitive advantage in showcasing each vehicle’s value.

With AutoTrader Intelligence, the future of car buying and selling has arrived, making the process simpler, smarter, and more human.