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NIVEA MEN South Africa is proud to announce the extension of its partnership with Real Madrid through June 2030. This groundbreaking collaboration combines the nation’s love of football with NIVEA MEN’s mission to help men look and feel their best on and off the pitch.

The NIVEA MEN and Real Madrid partnership reflects the principles of teamwork, preparation and care. This collaboration has inspired millions worldwide while driving meaningful engagement and building confidence.

NIVEA MEN South Africa will continue to celebrate the country’s love for football, partnering with local voices and ambassadors who embody confidence and teamwork.

Fans can look forward to the NIVEA MEN x Real Madrid Limited Edition range, launching in late 2025. This exclusive range will feature designs inspired by Real Madrid’s iconic players and will be available in over 40 countries including South Africa.

NIVEA MEN and Real Madrid have also launched a new social film highlighting the importance of self-care and confidence. The campaign shows that true confidence is built from the inside out and skin care is an essential part of that.

The partnership champions togetherness, a value deeply embedded in both football and NIVEA’s DNA. NIVEA MEN supports global and local initiatives that build meaningful connections and promote inclusion.

“Football holds a special place in South Africa. It’s where passion, pride and community come together,” says Inez Valjee, Marketing Manager, Personal Care at Beiersdorf South Africa.

This partnership extension is a win-win for football fans and NIVEA MEN enthusiasts alike. Get ready to experience the best of skincare and football!