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Over 2,000 women gathered in Johannesburg for the Wisdom and Wellness WalkFest 2025, a powerful celebration of self-empowerment, wellness and sisterhood. Main sponsor Dove supported this incredible event which aimed to redefine beauty on individual terms.

The 5km walk brought together women of all ages, united by a common goal: to promote confidence, authenticity and body positivity. Throughout the route participants encountered uplifting messages and moments of reflection, reinforcing the event’s theme.

The panel discussion “Beauty on Your Own Terms: Regaining Control of Our Definitions of Beauty” was a highlight of the event. Hosted by Mpoomy Ledwaba, the conversation featured inspiring women who shared their personal stories of self-acceptance and empowerment. Amahle-Imvelo Jaxa, a bold and authentic influencer, spoke about her journey with psoriasis and hair loss, while Lerai Rakoditsoe, a Gen Z changemaker, emphasized the importance of honesty and presence in defining real beauty.

Dove’s involvement in the WalkFest went beyond sponsorship, as the brand reaffirmed its commitment to creating a world where women and girls are seen, heard and celebrated for who they are. “At Dove, we envision a world where beauty is a source of confidence, not anxiety,” said Anele Maphanga, Dove representative.

The event encouraged women to celebrate their true selves, support one another and reclaim their definitions of beauty. The Dove Experiential Stand offered guests the opportunity to engage with beloved products and innovations, including the New Dove Advanced Care Even Tone Deodorant.

The Wisdom and Wellness WalkFest 2025 stands as a testament to the growing movement for beauty autonomy in South Africa, where women and girls are celebrated for expressing their true selves. Dove is proud to have been a part of this empowering event walking alongside women who dare to be themselves.