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In a stunning display of African luxury and elegance, two of South Africa’s most revered brands, Maxhosa and Brutal Fruit Spritzer are set to make a lasting impression at Paris Fashion Week. Maxhosa, the only South African designer showcasing on the official runway will unveil its latest collection, while Brutal Fruit Spritzer partners with Maxhosa to bring “The Pink Table Experience” to the City of Love.

Maxhosa’s participation in Paris Fashion Week is a testament to the brand’s commitment to showcasing African cultural pride and excellence. With its unique blend of traditional aesthetics and modern designs, Maxhosa has resonated with international fashion markets solidifying its position as a leader in the industry.

Brutal Fruit Spritzer’s partnership with Maxhosa will bring together women from around the world to toast to some of fashion’s most dazzling moments in an atmosphere that reflects the brand’s sophisticated and elegant style. This experience is a perfect reflection of the brand’s values of aspiration, accessibility and female empowerment.

The collaboration between Maxhosa and Brutal Fruit Spritzer is a proud moment for South Africa, highlighting the country’s exceptional talent and creativity. As Laduma Ngxokolo, Chief Creative Director of Maxhosa Africa, notes, “African luxury is often defined by those on the outside looking in.” With this partnership, Maxhosa and Brutal Fruit Spritzer are redefining what it means to be a luxury brand from Africa.

Paris Fashion Week provides the perfect platform for Maxhosa and Brutal Fruit Spritzer to showcase their unique styles and products to a global audience. As Proudly South African’s Happy Makhumalo Ngidi notes, “Our participation at the Paris Fashion Show gives expression to our objective of elevating exceptional local brands into international powerhouses that can create jobs and put South Africa where it belongs.”