
Heineken is ramping up the excitement for Formula 1 fans in South Africa with the launch of its Special Edition Track Bottles available from October 1, 2025. These six limited-edition bottles and cans feature iconic F1 circuits from around the world including Canada, Spain, the Netherlands, Brazil, Great Britain as well as Italy.
The Special Edition Track Bottles are designed to bring the premium F1 experience home allowing fans to engage with the sport’s lifestyle while socializing with friends. Alex Drake, Head of Heineken Brand for Heineken South Africa, “With the Special Edition Track Bottles we wanted to bring the premium F1 experience home celebrating the sport we all know and love.”
To further amplify the excitement, Heineken and Formula 1 will embark on a World Tour, with a stop in Cape Town on November 30, 2025. Heineken will also launch the Luxurious Marble Circus, featuring super-exclusive F1-inspired Emerald bottles, at GROUND The Venue in Muldersdrift, Gauteng, on October 4-5, 2025.
Heineken is doubling down on its commitment to South African fans planning to roll out local activations, fan experiences and events throughout the year. As Drake emphasizes, “We’re celebrating the races, tracks, and thrill of Formula 1 – right here at home.”
Fans can collect all six Special Edition Track Bottles and join Heineken’s exclusive Formula 1 events while enjoying responsibly. Remember, when you drink, never drive!
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