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 Smirnoff ICE was the life of the party at H2O, one of Africa’s most iconic electronic dance music events. As the headliner, Smirnoff ICE brought its signature unapologetic vibes and inclusive joy to the festival creating an unforgettable celebration of music, dance and community.

The event, themed “Rave Safari,” was a sonic adventure that took fans on a journey across Africa and beyond. The lineup featured a diverse range of local legends, international guests and global stars with African roots including Lemon & Herb, Ali & Fila, Goldfish, Kilimanjaro, Kyle Watson and DJ Speedsta.

According to Ifeoma Agu, Head of Culture SWC, “H2O is more than a music festival, it’s a cultural space where people come together to celebrate creativity, resilience, and joy.” Smirnoff ICE was proud to headline this iconic event and keep the vibes alive.

The bold new Smirnoff ICE pack design was a highlight of the event, reflecting the vibrancy of the crowd and the culture it champions. As summer unfolds, Smirnoff ICE plans to take over even more cultural events, festivals and community celebrations, bringing inclusive joy, bold refreshment and unforgettable vibes to South Africans everywhere.

The key highlights of the event included the following:

– Smirnoff ICE headlined H2O music festival, bringing unapologetic vibes and inclusive joy to the event.

– The festival featured a diverse lineup of local and international artists.

– Smirnoff ICE’s bold new pack design was a highlight of the event.

– The brand plans to take over more cultural events and festivals in the future.

Make sure to grab Smirnoff ICE packs at leading retailers and join the movement that keeps the vibes going. Stay updated on all the festivities by following Smirnoff on social media!