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Dove has set a new benchmark in underarm skincare with the launch of its innovative Advanced Care Even Tone Deodorant. To celebrate this milestone, Dove hosted an exclusive #Skintentional Padel event hosted by the vivacious Media personality, Zanele Potelwa in Johannesburg, bringing together leading creators, culture shapers, and industry experts.

The #Skintentional campaign encourages women to treat their underarms with the same care as the rest of their skin. Research shows that many women experience underarm skin concerns, yet few products address both functional and skincare needs. Dove Advanced Care Even Tone Deodorant fills this gap, providing effective, gentle care and supporting women in feeling confident and comfortable in their own skin.

Dove’s Innovation Deploy Lead, Unilever South Africa, said, “For too long, underarm care has been about hiding and minimising. Dove Advanced Care is about confidence that lifts you higher. When care is this good, there’s no need to hide. Women can wave, dance, cheer, hug and high-five with arms raised high and confidence to match.”

The #Skintentional Padel event featured interactive scientific booths, where R&D experts demonstrated Dove’s breakthrough Pro-Ceramide technology. This technology provides care that’s powered by science, reinforcing Dove’s message that underarm care should be intentional, empowering, and rooted in science.

Anele Maphanga, Head of PR for Beauty, Wellbeing and Personal Care at Unilever South Africa, said, “Dove is not in the business of surface-level beauty. We lead with care that’s powered by science. With Dove Advanced Care, we’re inviting women to bring the same intentionality to their underarm care as they do to the rest of their skincare routine.”

Dove Advanced Care Even Tone Deodorant is now available at leading retailers nationwide. With its innovative formula and #Skintentional campaign, Dove is empowering women to take control of their underarm care and feel confident in their own skin.

Dove’s #Skintentional campaign is more than just a product launch – it’s a movement to redefine underarm care and empower women to feel confident and beautiful in their own skin. Join the conversation and discover the power of intentional skincare.