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In a bold move to redefine the meaning of a “break” in South Africa, Nestlé East and Southern Africa Region (ESAR) has launched its indulgent new KitKat Slabs range in three mouth-watering flavors: Hazelnut, Double Chocolate and Salted Caramel. The brand’s iconic crispy wafer is now combined with creamy fillings and visually striking marbled chocolate, introducing South Africans to a richer, more expressive chocolate experience.

At an exclusive media launch held at Ground the Venue in Muldersdrift, Mzansi’s celebrated content creators were treated to a multi-sensory experience that took them on a curated journey through flavor stations and immersive installations. The event showcased the new KitKat Slabs range which was developed in direct response to consumer trends demanding premiumization, playful self-expression and indulgence.

According to Robin Lesch, Category Marketing Manager for Confectionery at Nestlé ESAR, “We’ve seen a consistent shift towards premiumization with younger audiences seeking multi-sensory products that deliver on taste, texture and visual appeal.” Kina Mkhize, Senior Brand Manager for Nestlé KitKat (ESAR), added, “With KitKat Slabs, our goal was to evolve the meaning of the break for today’s consumer. They’re designed for sharing, for self-expression and for celebrating life’s little breaks in a way that feels uplifting.”

The new KitKat Slabs range is set to inspire South Africans to take a well-deserved break and reclaim moments of indulgence in their busy lives. With the South African confectionary market growing steadily, and chocolate making up over half of the country’s total confectionery consumption, KitKat Slabs is poised to become a favorite among chocolate lovers.

Make sure to follow and stay connected with KitKat on socials and discover more about the Slabs range online.